CloudTalkin
"If we do this a little bit by little bit they will accept it. Some will be mad, but they aren't going anywhere. Most will not even notice... or care. We'll even have a few who will try to excuse and justify it. Point is, we are going to be able to continue expanding our advertising efforts because bit by bit, they'll accept anything."
- some Ad guy presenting to Cook and the Executive Committee probably
I jest, but this is going to continue unabated. Apple has realized that increasing advertising in an incremental and methodical way is going to result in general acceptance by their customers and a crap ton of additional revenue and profit. They know you'll learn to love being the product.
