/Rant
Even without my current abject hatred of everything Apple, I don't think I would ever purchase a TV from them. I want a good TV with great picture quality. That's about it... A TV that does not have a gazillion bugs which don't get fixed in favor of new "features" which won't even work on my TV because Apple just changed to a new hardware platform and abandoned the old platform in a hot second... and I certainly don't want a minimalist TV with the power button on the bottom of the stand, wifi only with no external ports (for that clean and uncluttered look), and a single button remote without user replaceable batteries which promptly gets obsoleted without the ability to purchase a replacement when the original battery dies. The AppleTV as a set-top box is fine. If it fails or gets thrown to Apple's proverbial technological garbage heap, I can get a new one for a relatively small sum, or go with a different platform altogether.
/End_Rant