Tim has to talk it up. It's his job but sometimes he does go overboard.
We think it's the best. Yeah! I can't imagine him going on record as saying anything else, so long as 'think' is in there somewhere.
At least he is admitting that they are behind.
Yes, they have done ML for a long time but so has everybody else, and arguably better and more far reaching but I'm sure he'd still say he thinks it's the best.
I can't blame him for that but Apple made a strategic goof here and that's why it is behind and only the very latest hardware will be able to run it. If this were some kind of long term, well thought out strategic plan, at the very least, iPhones would have shipped with more RAM for the last few generations.
The reality looks more like' Yikes! We need to get rolling on this fast!'
That's why we got the initial response of not even uttering the letters 'AI' and doubling down on ML instead. In hindsight that was foolish but Apple literally had nothing to offer up back then so at least it is understandable.
One year on, AI was at least utterable and even became the star of WWDC but still there was nothing to show for it until 'later'. The new iPhones came and still AI was the star and STILL there was nothing to show for it and now the complete feature roll out isn't expected until 2025.
From the moment that the generative models became news and quickly stormed to over 100 million users, Apple has been on the back foot.
