Apple Watch Series 10 - All the screen, size, and band rumors

Apple has already given fans of bigger, bulkier watch cases the Ultra. I happen to love mine but, anecdotally speaking, based on how many Ultras I come across in the wild, it's not exactly setting the world on fire in sales. And Ultra--at least compared to usual pricing in Apple-world--is actually a value for what you get. Virtually all the pre-release rumors had it priced at $1,000 and up, so the $799 list was a pleasant surprise, plus it has been very routinely discounted on Amazon. All this to say that I don't believe for a second that Apple is going to thicken or upsize the cases on the regular Apple Watch lineup. What seems plausible and even probable is that the screens will get bigger via bezel reduction but remain in essentially the same size cases. I would love to see a Watch X debut similar to iPhone X, a big leap forward next gen product that the rumor mill never saw coming. It would be fun and exciting to have a new Apple product that arrives as a complete surprise, but that kind of event is nearly extinct. (Apple almost surprised with the leap over M3 to M4 in the new iPad Pro, but even that leaked close to release.)