Look at how long Apple has been ignoring Siri shortcomings. Apple is so device centric. There is such emphasis on physical design and appearance. Frequently at the expense of performance or software functionality. WWDC unfortunately will show just how far behind Apple trust is from an AI capability perspective. Revenue comes first at Apple. Driven by hardware and superficial design. Software comes second. Marketing drives and controls Apple. Fiercely limiting and controlling hardware specs as a way to maximize revenue vs. giving the customer a superior experience at a competitive price/performance ratio. Hardware capabilities have reached an apex for the majority of Apple’s retail customers. Software will need to drive Apple sales. I just wish Apple was as good at software engineering as they are at hardware engineering. Time will tell.
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