Apple's 'Crush' iPad Pro ad sparks intense backlash from creatives

Silly reactions like that only make me think creatives are a bunch of crybaby wimps.  Chin up and be a man!  It's an ad made for shock value.  If anything, it worked by waking sleeping people up and capturing their attention.  Capturing attention is the aim of any great ad.  It clearly succeeded.  But had it been something more soothing to fondle the delicate sensibilities of those ever complaining creatives, it probably would have only worked to put them all to sleep.  And people would have then complained that Apple isn't exciting enough.  In the end, the moral is clear.  PEOPLE NEED TO ZIP THE LIP AND STOP COMPLAINING!  That alone would make this world a vastly better place.