The next Apple CEO: Who could succeed Tim Cook?

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GerfnitAuthor

Customers (remember them?) will be disappointed if the new CEO doesn't grok the spirit of the company, no matter how good an administrator they happen to be. I think that's why Tim Cook suggests his replacement should come from inside, so the new person has been steeped in Apple culture. Gil Amelio failed terribly. Angela Ahrendts was smart enough to understand but had trouble executing. And Jony Ive is not CEO material for a large organization. Let's leave him alone to design thin things.

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