KidGloves
Surely this can't be true. In my opinion, the iPad Pro is already far too expensive. Adding a keyboard and matching the 256GB you get with a MacBook is £1748 compared to £1149 MacBook Air. That's £600 more and that doesn't even include an Apple Pencil to take advantage of the touchscreen features. Add that and it's £1887. Nearly 2 grand!
This is already in the crazy zone for a device that's still very limited by its software/OS. Most testers have struggled to use one as their main work machine. I would suggest Apple focuses on making iPad OS fit for purpose, rather than mincing about with the screen (which nobody seems to have much of a problem with).
Looking at tumbling Mac sales, one has to wonder if Apple really understands the current financial climate facing a very significant part of the world. They have, without doubt, developed their best-ever range of devices. Just about everything Apple offers now is best in class. But the prices are becoming insane. With the M series MacBooks they had the chance to finally get volume and move out of being an expensive niche choice. But as usual, they got greedy. The RAM and SSD pricing is crazy. I would love to see even smaller and cheaper M1 devices targeted at education to grow the installed user base. A smaller M1-based budget laptop to compete with the £500-£800 PCs. Get people onboard with Mac and they'll buy a proper one next time. This just seems so shortsighted.
