blastdoor said:
Nvidia benefits enormously from CUDA lock-in and they are squeezing every dollar of profit out of that lock-in that they can. But if AMD (or Intel or others) can break that lock-in, then nvidia stock will plummet.
Suppose there were a company with first rate CPU, GPU, OS, and language/compiler teams. Suppose that company was already the most profitable in the world. What would happen if that company invested in creating a soup to nuts AI training and inference platform? Seems like a nightmare scenario for Nvidia. I wonder if it will happen….That isn't an impossibility but it takes far more than that and Apple hasn't really pushed that avenue. Nor does it have the technical assets (patents, knowhow or employee base).
Personally, I think it was a mistake but they probably just underestimated the short term impact of AI. Now it's pushing hard to convince everyone that it isn't behind.
The problem is that Apple has only really been interested in margins and chasing those (mainly through iPhone) has kept it busy.
Apple is already having a tough time producing a modem and again it was a huge strategic mistake to get into a worldwide spat with Qualcomm with only one alternative supplier (which didn't deliver).
As the smart car market booms with state of the art vehicles hitting the showrooms, Apple has yet to produce anything.
Currently Apple is entrenched in the consumer electronics realm and trying to branch into services.
R&D has only recently seen a jump of note.
It can be reasonably argued that Apple is spreading itself a little thin by taking on modem and Wi-Fi efforts, plus the rumoured car and the end point software focus of AI.
Although I think it would be good for them to get into the back-end side of AI and cellular, it might be biting off more than it can chew and its now quite late in the day.
Late is better than never though and there is time ahead.
CUDA is a major platform but isn't alone and when Huawei announced its Ascend product stack in 2018 it was a shot across the Nvidia bows (without forgetting the importance of Google, Meta, etc) but then Trump played his sanctions card and Nvidia got a breather (of sorts). The problem was that sanctions didn't only slow Huawei down (short term) but boomeranged back onto Nvidia and cut it off from one of its biggest markets (China).
The nightmare scenario was now not only in the imagination.
Nvidia responded by trying to lower performance of its hardware, specifically for the Chinese market, and then saw sanctions strengthened to nix that.
Top officials from SIA, ASML and Nvidia have constantly proclaimed sanctions as 'the wrong way' and that it would force China to do it itself.
That is happening but the genie has long left the bottle and is not going back.
Only now has the US back-tracked an inch or two and negotiated with Nvidia a set of limits which will at least allow it to continue some sales to China. Just a few weeks ago someone in the US administration claimed that for every attempt by Nvidia to wriggle around sanctions, there would be new changes in sanctions. That line seems to have ceased.
Apple wouldn't be able to sell anything cutting edge to China/Russia (assuming it could produce a full stack solution) and that would leave it to fight against Nvidia, Google, Meta etc (plus Huawei) in the remaining markets.
That would be difficult.
I still think they should be exploring the avenue because it has been known for a very long time, what is coming (the convergence of AI, ICT and XR) . The problem is that Apple isn't really 'there' on key strategic moves, but like I said, we shouldn't be surprised as it is a CE company seeking margins.
On the stock gloom and doom we will see the usual subjects and random wackiness but under the madness there are some valid points, not least economic headwinds.
Even the Daily Mail wants a piece of the action! LOL
https://www.dailymail.co.uk/sciencetech/article-12922173/The-beginning-end-iPhone-Apple-shares-slump-4-lackluster-iPhone-15-sales-experts-claim-smartphones-formulaic-warn-customers-jumping-ship-rivals-Samsung-Huawei.html
Perhaps it's just the silly season but over the last 48 hours, and following a report by TechInsights, the web has exploded with claims that HarmonyOS will overtake iOS in China this year, marking a setback for both Google and Apple (assuming that it actually happens). https://www.gizchina.com/2024/01/04/huawei-harmonyos-next-mobile-os/
用户反馈:升级 iOS 17.2.1 后,iPhone 无法接打电话、蜂窝上网
What to do if your iPhone 15 is peeling on the edge of the back glass