fishwhisperer
I think Apple changed how the industry used to think in the WinTel era: entry level chips for entry level laptops/desktops, mid power chips for high end laptops and mid level desktops, and high power chips for desktop/tower workstations. Apple's thinking is, you get each level of chip in every configuration: M series entry level laptop/desktop (MBA/mini/iMac), M Pro/Max mid level chip laptop/desktop (MBP, Apple Studio), M Ultra high end chip for desktop/ tower (Apple Studio, Mac Pro), with the interesting point of the last generation Max performance being similar to the previous generation Ultra performance.
The end result is the M3 Max MBP, compares nicely to M2 Ultra Apple Studio. Now you can have the performance you want, in the format you want. You could not do that before.