Apple Tap to Pay
The Apple executive who managed Apple Pay business development and Tap to Pay has left the company, with Eric Hoffman exiting after an eight-year career at the iPhone maker.
Yet another executive is leaving Apple, continuing a slow outflow of executives from the company. In the latest exit, Eric Hoffman is said to be going away from Apple for pastures new.
Raised in the Bloomberg "Power On" newsletter, Mark Gurman was told that Hoffman left Apple's Services group in the week. Hoffman was Director for Apple Pay Business Development.
Hoffman has been with Apple for over eight years, joining Apple in 2014 as one of the first external hires to build and scale Apple Pay, Hoffman's LinkedIn profile states. This included managing teams for payment partnerships, working with banks, merchants, and FinTech firms.
On top of that, he also handled business development for Tap to Pay, the iPhone project that allowed merchants to take contactless payments from their iPhone, without needing extra equipment.
It is unclear where Hoffman is headed following his stint at Apple at this time.
The departure of Hoffman adds to a slowly growing group of Apple executives heading out of the company, with it losing four in just two months.
This includes Pete Distad, a senior director of Video, Sports, and Apple TV+, who was to leave sometime in May. In April, Services VP Peter Stern and sales executive Doug Beck departed the company.
