2014 to 2023: Apple Car has been in the works for almost a decade

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cg27

Nice recap!  Apple reached out to me in 2015 regarding a top secret project.  I knew it had to be some car related project based on the swirling rumors and my EV / EE / startup background.  I was flattered they called but I could tell from the questions they were fairly green at the time.  Fortunately I wanted to remain in Southern California and glad that I did since they allegedly ended up drastically revamping and cutting the program.

I have no doubt that whatever Apple is up to, and wherever they point their rifle, they will ultimately succeed.  I think the early phase was a wake up call for how difficult this venture will be, hence the revamp, but they will succeed.  They have the wherewithal to do things right, and not hurry.  It’s still the first inning in the EV and autonomous race.  Most Americans are not ready for a pure EV, for various reasons, but within a few years that will start to change beyond the early adopters.

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