Apple Watch Pride Edition 2023

Apple has introduced its Apple Watch Pride Edition Sport Band, an equality-celebrating band accompanied by a watch face and wallpaper for iOS.

Previously surfacing as part of a back-end leak, the 2023 Apple Watch Pride Edition Apple Watch Sport Band has now been formally launched by Apple.

As part of a continued celebration of the ongoing movement to protect and advance equality for LGBTQ+ communities, the new Sport Band design combines the original pride flag rainbow colors and five others. The additions symbolize Black and Latin communities, those who passed away from or are living with HIV/AIDS, and to represent transgender and nonbinary individuals.

Apple says the 2023 design is a "joyful rainbow of geometric shapes on a white base, which are compression-molded into the final band." However, since the base material flows around each shape, there are variations in layout, so no two bands are exactly alike.

It is claimed this reflects "the individuality of all members of the LGBTQ+ community."

The Pride Edition Sport Band will be available from the online Apple Store from May 23 for $49, and in stores May 24. It will be available in 41mm and 45mm sizes, and is compatible with the Apple Watch Series 3 and later models.

Malcolm Owen

Based in South Wales, Malcolm Owen has written about tech since 2012, and previously wrote for Electronista and MacNN. In his downtime, he pursues photography, has an interest in magic tricks, and is bothered by his cats.