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William Gallagher
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Tim Cook (center) and Deirdre O'Brien (right) at the Apple Saket opening (Source: Apple)
Tim Cook and Deirdre O'Brien have officially opened Apple Saket, Apple's second-ever store in India, and its first in the capital, New Delhi.
Just as with its first India store — Apple BKC which opened on Tuesday — the New Delhi store's opening was greeted by crowds of buyers, fans and local press.
Unlike Apple BKC with its distinctive Apple-designed architecture, the new store is situated in the existing Citywalk Mall. Consequently, Apple has so far been at most promoting its interior design, and referring to the store's "uniquely designed curved storefront," but now Tim Cook has tweeted images including a glimpse of that entrance.
What an incredible reception, Delhi, thank you! We're delighted to welcome our customers to our newest store— Apple Saket! pic.twitter.com/5Jmi79ixzl
— Tim Cook (@tim_cook) April 20, 2023
"We're thrilled to bring the best of Apple to our customers in Delhi with the opening of our second store in India, Apple Saket," said Deirdre O'Brien, head of retail, in a statement before the opening. "Our incredible team members look forward to connecting with the local community and helping them find new ways to pursue their passions and unleash their creativity through our amazing products and services."
While in India to see the opening of Apple's first two stores there, Tim Cook has also been touring the country as he visits artists, developers, schools, and the Indian Prime Minister.
William Gallagher
William Gallagher is a writer, editor, and Deputy Chair of the Writers' Guild of Great Britain. Outside of AppleInsider, he's best known for writing Doctor Who radio dramas for BBC/Big Finish, and for producing the 58keys YouTube channel for writers who use Macs, iPhones and iPads.