Netflix with ads will have higher quality

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Netflix is increasing the resolution of its Basic with Ads plan, and also increasing how many videos can be streamed simultaneously.

The company rolled out the ad-supported tier in November and costs $6.99 monthly. It occasionally plays commercials in the middle of programming, with each streaming hour having four to five minutes of advertising time.

Since the launch, video streaming content on the plan has been limited to 720p resolution. However, in a first-quarter earnings report for 2023, Netflix said it would increase the video quality to 1080p at no extra cost.

Subscribers on the plan can now have two simultaneous streams, up from only one. Netflix says that the ad-supported program has been doing better than the Standard plan, which costs $15.49 per month without ads.

Starting on Wednesday, the upgraded plan will be immediately available to Netflix users in Canada and Spain. After that, it will gradually roll out to the rest of its advertising markets, including Australia, Brazil, France, Germany, Italy, Japan, South Korea, the UK, and the US.

Netflix's revenue for the first quarter was in line with its forecast, growing 4% year-over-year to $8.1 billion. It forecasts revenue of $8.2 billion for the second quarter, which would be up 3% year-over-year.

Andrew Orr

Andrew is a writer and commentator who has been sharing his insights on technology since 2015. He has authored numerous online articles covering a range of topics including Apple, privacy, and security. Andrew joined AppleInsider in 2022 as a Contributing Writer covering news, tips, and reviews.