The good news for Apple is that there are other companies that have been working on this problem that it can borrow ideas from, if it’s not too proud to do so. Google, for example, lets you limit the number of ads you see about potentially sensitive topics like alcohol, gambling, dating, pregnancy, and weight loss. Apple talks a big game about how the App Store is a safe place to get software for your phone, and (despite the many ways it’s historically failed to prove that) it needs to maintain that appearance. But can it do that while also trying to show us ads whenever we open its apps?
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