rob53
I watch youtube but I have no desire to use youtube music or play videos in the background. Youtube used to have an ad-free version for $5 and I would be willing to pay for that but $12 is a waste because I'm already paying for Apple Music. If youtube offered a family plan for just ad-free and 4K at $12, I'd be willing to buy that. I'd need the typical 4-5 viewers at the same time. Right now ads on Apple TV is messing up, causing momentary black screen (1-2 sec) during the second ad and when the video starts. No ads and it works fine.
An alternative would be for Apple to create a similar service, ad-free, pay-for-use service for a reasonable amount or money that would go to paying the video originators. This could be an extension of AppleTV+.