Hear me out: global eSIM domination should look like Windows browser choice.
After hunting for a data plan in Australia this week, I’m excited by Apple’s move to drop the physical SIM tray from the iPhone — it could put pressure on global eSIM adoption. But eSIMs are still pretty clunky since you need to scan a QR code or download a carrier app to activate them. Data is the most important thing on any phone, so shouldn’t it be the easiest thing to shop for? I hope someday clicking “Add Cellular Plan” on the iPhone brings you to a centralized menu of carrier plans that are rated by speed and price.
