YouTuber given rare tour of Apple Fitness+ studios

9secondkox2 said:
Interesting. She. seems to get everything from Apple. (prerelease software, etc.). Almost wonder if she has relatives on Apple leadership or is secretly. an Apple PR employee.
Seriousluy. It's different than Reneee. Ritchie getting an interview, etc. It's a bit much.  

Apple Fitness VP Jay Blahnik's comment "

For reference, here are some selected YouTube subscriber numbers:

• Rene Ritchie: 324 thousand
• E! News: 988 thousand
• David Pogue: 1.13 million
• Cosmopolitan: 1.6 million
• CBS Mornings: 2.3 million 
• PBS NewsHour: 3 million
• Good Morning America: 4 million
• iJustine: 7 million
• ESPN: 8.4 million
• SnoopDoggTV: 8.4 million
• Vogue: 11.6 million
• Beyoncé: 24.4 million
  
• Billie Eilish: 45.5 million
• Taylor Swift: 46.3 million

She reaches a larger audience than Rene, 21x more people. Justine is not quite rockstar status but she's a hell of a lot closer than Rene.

Ritchie didn't even start blogging until 2008, a year after Justine had started lifecasting in 2007.

So she's the veteran in this matchup.

Apple is deliberately sensible in rolling out the red carpet for her and giving her special access to their facilities and executives. They want people to sign up for Apple Fitness and more people are going to learn about it from her rather than Rene.

Rene Ritchie is a tech writer who focuses on Apple. iJustine is a lifestyle vlogger who doesn't focus on one corporation.

My guess is that Apple executives are aware that many of iJustine's followers are Android users and I'm sure there's some hope that some of them might switch to iPhone/Apple Watch if they can see the benefits and advantages of something like Apple Fitness.