dewme
If Apple had made the height adjustable version of the Studio Display the standard configuration while keeping the same base price, which is still a significant chunk of change, I believe the level of customer delight and wow factor would have increased substantially. The Studio Display is a nice product, but you’re paying a premium price for it so it had better be good.
I’m surprised that Apple never tries to surprise us every once in a while with a baker’s dozen perk on a product purchase, you know, just so we walk away with a Christmas morning smile on our face. The value in customer loyalty (and lifetime customer value) would seemingly be greater than the incremental financial benefit they gain from the upgrade’s additional price. If they want to pinch pennies they could tie certain perks to bundle purchases, e.g., free upgrade to the height adjustable mount on the Studio Display if you buy a Mac Studio on the same ticket.
No, the Apple stickers in the box aren’t the kind of perk I’m talking about.
